Honesty Club

At Badoo, our core brand messaging is to Date Honestly. Honesty Club is where we showcase what modern dating is like: it's messy, unpredictable and above all, a journey. We want to celebrate all forms of love, friendships, partnerships and everything else in between. My role in this project was to drive it forward after being stuck in limbo for so long, with no strong visual identity at the time. I was briefed with retro style as the main inspiration, but I didn't want to create just another 80's-looking visuals that could easily get lost in the crowd. I was truly determined to take it to the next level and see it from a different perspective so I mixed vibrant colours into grainy gradients for an unpolished feel, different shapes as containers to convey different personalities of our users, all matched with the modern retro Brice typeface to achieve that 80's feel. This way, it's never boring or static. Colours interchange where needed, and this is reflected on our social media assets, internal comms and in the future, our website.