This project is a city rebranding of my hometown, Hong Kong. The city is known as the Hong Kong Special Administrative Region of the People’s Republic of China (HKSAR). Due to the recent protest, the atmosphere in Hong Kong become worse and local citizens are shown as unsatisfied with the current situation. This is one of the main reasons that I started to explore this topic. Moreover, the current branding of Hong Kong was formed 10 years ago, in 2010. Also, other cities are growing rapidly that new competitors are appearing. Therefore, I think it is time for a change.