The tram campaign is a offline campaign that happens once the new branding is launched which is proposed in January 2021. It is an experience for people to feel the city, Hong Kong.
During journey the audience will be able to experience the 5 senses of Hong Kong with your eyes, nose, mouth, ears and your heart. For eyes, you will seeing one of the most significant street view- neon light. Then, for nose, on the tram, lightly sea salt perfume will be sprayed. Therefore people can smell the ‘fragrant harbour’.
After that, there will be street food on the tram for people to ‘taste’ Hong Kong. Also, there will be some of the local citizens from different age groups talking about their stories and experience in Hong Kong. This requires you to hear them with ears and feel the compassion and kindness of the city with your heart.
Moreover, on the map, at each station, different colours are there to symbolise the sense is presented. You may also hop-on and off to the street, every 5 sense tram will arrive in 30 minutes. Therefore, people can go explore the place.