I am a Hong Kong graphic branding & identity designer and artist based in London. I am currently studying the course GB&I in year 3 at the University of the Arts London. As a Graphic Branding and Identity designer, I am capable to work in various areas within the industry; branding and identity, typography, packaging design, campaigns and advertisements.
If you would like to know more about me, check out my website or drop me an email! lukchristy@gmail.com
Projects
- Wildlife AvengersThis brand is created for a group of nature-loving Hong Kongers. They hope to share their experience of adventuring the natural world through the lens. Their team includes award wining wildlife photographer and filmmaker, research student and researcher. The concept of the logo is formed by an illustration of a frog, bird, leaf and a square presenting photograph and eco are combined.
- Hong Kong City RebrandingThis project is a city rebranding of my hometown, Hong Kong. The city is known as the Hong Kong Special Administrative Region of the People’s Republic of China (HKSAR). Due to the recent protest, the atmosphere in Hong Kong become worse and local citizens are shown as unsatisfied with the current situation. This is one of the main reasons that I started to explore this topic. Moreover, the current branding of Hong Kong was formed 10 years ago, in 2010. Also, other cities are growing rapidly tha
- Hotel HonekoThis is a branding design project for Hotel Honeko, a cat hotel located on the cat island Tashirojima in Japan. Honeko, its name is formed by ‘Home’ and ‘Neko’, pronunciation of cats in Japanese. The aim of this brand is a getaway from the noisy and crowded city lifestyle. The customers may enjoy, relax the well-being and peace that cats can bring to human. It is a non-medical method of healing, also known as cat therapy.
- Brand Futures: Amazon x Climate ChangeIn this project, I am working on Amazon pairing with a political issue, climate change. The concept is to link Amazon.com with Amazon the rainforest, focussing on the deforestation problem happening in the Amazon. In terms of solving the paper waste issue, causing trees being cut down, I am proposing to create a new range of #packagingfree products in order to reduce the amount of cardboard and paper waste. Moreover, every purchase will include a £1 tree fee to donate to the OneTreePlanted organ
- Domino's Pizzalentine's DayThis project is a brief set by the YCN Award from the UKGreetings. UKGreeting is one of the largest direct to retail publisher of greeting cards and social expression products in the UK. This brief is to develop our own collection of greeting cards, notecards, notepads, gift bags and wrapping paper. Since I am a pizza-lover, I have narrowed the topic down into National Pizza Day which is on the 9th of February every year. And I noticed that Valentines’ Day is a few days after, then I am thinki
Projects credited in
- London College of Communication (LCC), (BA) Graphic Branding & IdentityWe are GB&I’s class of 2020. We are expressive, curious, analytical and imaginative, not just amazing designers we are the strategists and thinkers of the industry to come. Graphic branding and identity is central to the way in which we communicate and is commercially, socially and culturally fundamental to how society operates. In times of change we need creativity and energy we are here to make, shake, move and shape the future. https://www.arts.ac.uk/subjects/communication-and-graphic-design19
- Li-Ning | Collaboration ProjectStrategy Project Li-Ning is an already well known existing brand in China through badminton. The task for this project was to bring Li-Ning into the Parisian market. We noticed that badminton isn't as popular in France as it is in China, so we decided to brand it through Basketball. The aim was to target teenagers in urban communities, giving them opportunities to get into Basketball professionally by setting up events and promoting Li-ning products.
Work history
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Graphic Designer InternRolling Design & Art Events
- Shenzhen, ChinaInternship
Mainly doing logo design and brand identity for firms.
Skills
- Adobe Create Suite
- Microsoft Officce
- Logo Design
- Brand Identity
- Advertising
- Strategic Design
- Packaging Design
- Web Design
- Book Layout
- Typography
- Copywriting
Education
(BA Hons) Graphic Branding & IdentityUniversity of The Arts London (UAL)
Elephant and Castle, London, UK