Li-Ning | Collaboration Project

  • Féli Yaucat
  • Kiana Zen
  • Christy Luk

Strategy Project Li-Ning is an already well known existing brand in China through badminton. The task for this project was to bring Li-Ning into the Parisian market. We noticed that badminton isn't as popular in France as it is in China, so we decided to brand it through Basketball. The aim was to target teenagers in urban communities, giving them opportunities to get into Basketball professionally by setting up events and promoting Li-ning products.