Rebranding National Portrait Gallery

  • Christy Luk

In this project, I have rebranded the National Portrait Gallery. The logo, colour palette and typeface are all changed. This new logo is formed by primary graphic elements, the logo insists the values of “journey, identity, diversity and develop”.

In this video, the logo and font are changing into different colours which symbolise that National Portrait Gallery can fit into different identities, work, styles. The colour change will be depending on the context of display. However, in most of the time, the logo will be in black or white, having the positive and negative side changes. Black and white also present the stability of the gallery.