A global advertising campaign, intended to encourage people to become ‘Hosts’ on Airbnb. The creative featured portraits of real Hosts, in their own surroundings, revealing how listing their space on Airbnb has enriched their lives.
‘Host Growth’ initially ran in Europe before being developed for North America and Asia-Pacific. As design lead, I refined the creative systems for all campaign assets including; OOH, DOOH, Digital Banners and Print. Below is a condensed overview of a mammoth project.