Hostel Lá Na Vila was set up by a communications agency based in São Paulo by Lá Na Vila. Each week during the FIFA World Cup, they wanted to offer a place for creatives from around the world to come and learn, to experience a vibrant and creative environment at the home of football in 2014. Set up as a competition for creatives from any background, working in any industry; Hostel Lá Na Vila wanted to provide the perfect environment for creatives to come together, to work on live briefs and come up with some fantastic ideas.