Hot Octopuss stands for removing stigma and taboos around sex and masturbation, in turn, helping the world to achieve healthier, happier sex lives. Its latest product – a revolutionary finger toy – DiGiT – was another application of this philosophy, offering women and their partners new heights of sexual fulfilment through the power of just one finger. Hot Octopuss briefed Manifest to build a creative campaign to launch its new toy with a bang. This wasn’t just about selling the product though, but about continuing the brand’s mission, kickstarting conversations, breaking down taboos and igniting a movement that would stimulate people to take action.
“‘No’ wasn’t an acceptable answer for this one. When we were told the ads were too inappropriate, we knew we had a duty to make sure the world saw it. The stars of the campaign are giving a fearless F-you to years of stereotypes that society has placed upon them. They’re standing up for anyone who’s ever been told they are too big, too old or not pretty enough to enjoy sex. It’s our responsibility to make sure these voices are not silenced, so we are going ahead with the campaign despite what the authorities say.” — Julia Margo, Co-founder and Chief Operating Officer of Hot Octopuss