Hotcow are a company that specialise in experiential marketing. The objective was to create an identity that would reflect their core brand value of being ‘surprisingly different’.
With this concept in mind, a bold and confident wordmark was designed with a hidden meaning in the form of an exclamation mark. A striking colour palette was implemented that would inspire motivation and draw attention.
The brand book is an informative piece of literature that the recipient would wish to keep. To enhance the information inside, a quirky illustrative style was created to convey key messaging and add an element of humour to the piece.
The project included:
Identity concept and creation
Identity guidelines
Stationery and templates
Brand book design
Illustration concept and creation
Studio:
Gravity London