Hotel Bel-Air

We want them to feel like they are entering a secret garden, a tranquil sanctuary, hidden within one of LA’s most iconic neighbourhoods. Its where the ‘be-seen’ go not to be seen. When they chose us to refresh the hotel’s identity ahead of its refurbishment, the ‘secret garden’ theme drew its inspiration from Swan Lake. Not the ballet...but the hotels own, famously idyllic swan lake.