"How Long Is a Piece of String?" - A Campaign by MIA London

how long is a piece of string? - is a campaign by MIA London (@miaxldn). A prelude to the launch of the MIA mesh bag range, and a first introduction to MIA's sustainable fashion collection more generally. - directed: Aji Ayorinde [@ajiayorinde] - filmed & edited: Fhuad Braimoh [@mf_fudd] - modelled: Claire Lawton [@honourspeaks] - supported: Raye Saleh [@rahmaraye] // Ruth Mukete [@missmukete] - styled & curated: Katy Sade [@waveykaty]

Project Tags


  • M

    MIA London


    Inspired by this project? Showcase projects you’ve worked on and inspire other people.

    Like what you see? Be the first to leave a comment for Aji!

    Add comment
    Social Entrepreneur & Creative Director