My Role: Creative Director @ Peregrine Communications
The team was commissioned by Victor Haghani, Founder of Elm Partners and TEDx Speaker to produce a thought-leading animation as part of Elm Partners’ Investment Series. The animation highlights the importance of equities to any investment portfolio and the focus on managing risk.
Scripting, concepting, content, storyboarding, illustrations and editing were all crafted in house. We adhered to the style of the drawings used in Victor’s previous TEDx talk animation as well as adding new elements in line with Elm Partners brand guidelines.
The hand-drawn illustrations underwent a complex process to be turned into multiple-layered animations and to create motion in each individual scene.
“Just wanted to let you know that we posted the ‘How Risky Is Your Stock Market?’ video on Friday, and we’ve already received a lot of positive feedback, and plenty of people are asking how we created such a great video. We know the Peregrine team went way beyond the call of duty in the work and careful thought that went into this project, and we really appreciate it. Well done, and thank you.”
Victor Haghani, Founder of Elm Partners.
Elm Partners provided green screen footage of Victor which we incorporated into the animation, along with audio and sound FX. The final animation was supplied in HD resolution.
Feedback was very positive from Elm's clients and prospects. The level of engagement and interest in Elm Partners' investment offering greatly increased in comparison to previous video posts. Within the first week of posting, it received 150 views on LinkedIn and 1,000+ views on YouTube.