Alan Pitchforth Creative Director

UX/UI Designer, Creative Director, Photographer, Artist

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPhotographer - Graphic Designer - UI Designer
  • Patrick Traynor
  • Hannah Hawkesley
  • Oana Maries


About me

I'm a passionate designer with 30+ years’ experience & a belief that design is about creating solutions that matter, building beautiful experiences that awaken the senses, tell a memorable story, impart emotion & conjure a reaction. Continuously in pursuit of improvement, humility, empathy, embracing the evolving methods of how we absorb & analyse information, creating experiences that serve complex objectives, provide ROI, facilitate business growth, drive insight & transform people's lives. Due to an unfaltering 'can do' attitude & vigorous appetite for knowledge, I've gained extensive experience in a multitude of disciplines: Branding; UX Design (Mobile, Digital & Product); Digital Design (Websites, Digital Marketing, Social Media Campaigns); UI (Investor Portals, CRMs, CMS); Creative / Business Marketing & Communications Strategy; Social Media & eMarketing; Analytics; Typography; Graphic & Product Design; Photography & Video Production; Event Management. Providing the best creative solution in all that I embark on has helped cultivate a range of experiences, backgrounds & expertise that bridges disciplines & spans industries – Finance, FinTech, Entertainment, Travel, Food, Charity, Construction, Retail, Institutional +++ An active hands-on designer, I'm a passionate leader of creative teams with a strong belief in each individual. A great listener, I pride myself on a strong design driven approach & belief that all that is created has reason and meaning behind it with the user's needs at the core – it must make a difference. I respect integrity, relationships, methodologies & approaches. Creating an environment that is sensitive, respectful of creative valour, inspirational, healthy, business orientated & fun is paramount. I've worked & travelled extensively working with amazing people from all walks of life, build long-lasting relationships. Say Hello to Creativity ;0)

Locked Pro Plan feature


  • Advertising
  • Film
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Production Management
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop
  • UX
  • Agency Background
  • A Self-motivated
  • A/B Testing
  • Account Manager/pr/banking/finance/tax
  • Advertisement Branding
  • Agency Briefing
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Art Branding
  • Creative Arts
  • Abobe Creative Suite
  • Digital Expertise
  • Digital/ Print
  • Account Direction
  • 35mm Film Photography
  • Aerial Filming
  • Art Fairs
  • Arts Funding
  • Animated Gif
  • Infograhic Design
  • Digital UX
  • Art and Creative Direction
  • Brand Creation

People I’ve worked with

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Companies I’ve worked with

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  • C

    Cognito Media

    • P

      Peregrine Communications

      • E

        EI Sturdza Investment Funds

        • M

          Modern Text Typesetters

          Work history


          Jan 2018
          • London, United Kingdom
          • Full Time
          • EI Sturdza is a fast growing, independent investment fund company with a proven track record of offering high conviction, award-winning strategies to institutional and private clients globally.


          Creative Director

          Cognito Media

          Jun 2016 - Jun 2017
          • London, United Kingdom
          • Full Time
          • Cognito is an integrated PR & marketing firm, specializing in financial services, FinTech, & technology. Based in New York, London, Los Angeles, Singapore & Hong Kong, Cognito help firms improve their performance & manage their reputation. – Provide clients & team with a strong working knowledge of the fundamentals – interaction design, user-centered experience design, brand development, digital marketing and the creative process – as well as new platforms and technologies. – Responsible for the creative direction & strategy of design projects (print & digital) for institutional-grade clients. – Develop original & inspiring creative concepts, global marketing campaigns & digital media production, overseeing multiple projects through to execution, and directly managing a team of creatives. – Present creative concepts to clients and be able to respond appropriately to feedback. – Knowledgeable & passionate about client objectives with an in-depth understanding of their brand values, product offering & target audiences, providing strategic counsel on how design can contribute to their success. – Continual assessment of the impact of campaigns using analytics to quantify success & ROI. – Provide leadership, vision, & creative support for the team ensuring our design practice exceeds the highest industry standards while attracting and retaining the best designers. – Able to lead the creative department with a critical eye and strong point of view. Inspire colleagues to think beyond the horizon to create award-winning design solutions that go beyond the client's expectations & objectives. – Responsible for the development of individual design team members, setting goals, providing coaching & feedback.


          Creative Director, Partner

          Peregrine Communications

          May 2013 - May 2016
          • London, United Kingdom
          • Full Time
          • Introduced creative services & design ethos, culture, workflows, processes & highest standards of aesthetics in-house & helped evolve the PR business into an integrated marketing & communications agency. Responsible for the management of the design side of the business, I built a design team able to provide the full suite of integrated marketing services in-house – beautiful intelligent storytelling distributed across all touchpoints (typography, imagery, advertising, illustration, animation, video, print & digital marketing, UX/UI, website design & build, social media assets, CRM integration, design of investor portals, CMS systems). Raising brand awareness & providing ROI design, marketing and communication solutions for all clients. Rebranded Peregrine into the colourful award-winning brand you see today introducing the mantra "communicate. words. pictures. actions." Introduced powerful illustration, photography, video & animation to the brand – elevating the brand & marketing reach. Provided branding, creative direction & strategy on global ad campaigns; website design inc. UX/UI; social media marketing; photography & video/animation work; pricing; ROI analytics & measurement; & upkeep of relationships with global institutional corporations.


          TV Studio Production Manager, Director

          Advanced Production Services

          Apr 2002 - Dec 2003
          • London, United Kingdom
          • Full Time
          • Part of ABS Broadcast, is one of the largest privately owned broadcast services facility in Europe and a Sky authorised provider of playout and EPG Services. Advanced Production Services (APS) provided studio and post-production services for ABS clients. Role included daily management of staff – motion graphics, studio production & editing team, account management, upkeep of studio facilities (scheduling, tech support, bookings and invoicing) as well as providing creative direction & strategy on all video & animation projects. We produced a whole range of video animation projects for the BBC, various Soho based ad agencies as well as numerous product advertisements appearing on TV shopping channels. On a daily basis I provided TV direction as well as live vision mixing for PTV Prime daily news programme 'World Today' reaching an audience of over 50 million throughout Asia & Europe.


          Founder, Creative Director

          Kamilian Limited

          Mar 1998 - Apr 2013
          • London, United Kingdom
          • Full Time
          • Having returned from overseas, I set up Kamilian to continue my career as a freelance designer & photographer servicing clients globally, eventually evolving it into a fully fledged design agency. Responsibilities: Creativity / Client & Project management / Financials / Marketing / Managing suppliers / Hiring Staff / Being a disciplined, commercially-orientated creative director, running my own business and ensuring my clients are happy, by providing design solutions that meet their business objectives. "I pride myself on the ability to successfully interpret the vision & objectives of a business, understanding its unique product/service offering, and the markets in which it operates. Utilising these skills I am able to provide creative solutions that support and go beyond the initial briefing & objectives, enabling ROI by ensuring the message is carried effectively to its audience across all forms of communication." Staying up-to-date with latest movements, trends in creativity & technology, methods of communication & marketing. Providing innovative creative long-term solutions to a wide range of clients and sectors. Very fortunate to work on a multitude of projects for some of the finest companies in the world. 1994 - 2013: The Sovereign Group & The Sovereign Art Foundation – Creative Director. 2005 - 2013: Drama Centre London, University of the Arts – Official Photographer of all Dramatic Arts productions & Designer of their marketing collateral. 2007 - 2009: Amnesty International. Provided creative direction & services to the Amnesty International Secretariat Global Major Donors Program, aimed to develop operations in local Amnesty offices and assist in building a global partnership of high-profile donors willing to invest in the long-term expansion of AI. Designed the inaugural Major Donors Program brochure, printed in every language and used throughout the world in promoting AI. A digital campaign supported the Program as well as a variety of leaflets, an animation and event marketing collateral. I collaborated with Magnum Photos in choosing the photographs for the brochure.


          Co-Founder, Creative Director

          Pro Image

          Jan 1995 - Jan 1998
          • Hong Kong
          • Full Time
          • Update: Proud to see the Hong Kong '1997' Handover commemorative products that we designed & manufactured archived in the V&A 1. Mug #1 Located: China, Room 44, The T.T. Tsui Gallery, case 6 2. Mug #2 Located: Ceramics, Room 140, Factory Ceramics, case 15, shelf 3 - Managed day-to-day of graphic & product design company servicing international companies throughout Asia, Middle East and Europe. Clients: • ESPN – Design and Branding of Asian X-Games identity and marketing collateral. Design and print production of ESPN Asia 'Highlights' monthly publication. • ESPN STAR Sports – Branding, Design, Ad Campaigns and Print Management. • Dragages HK – Photography, Branding, Print & Product Design, Ad Campaigns and Print Management – • Manchester United – Design & Print Management of their Hong Kong Tour programme. Encountered all of the challenges of managing effectively and profitably a new company in Asia: Studio setup – established a streamlined creative studio containing the latest DTP / reprographics system. Sales & Marketing – promotion drive, advertising and marketing. Tendering / pitching for new clients & graphic / photography / product design work. Client account handling – established & maintained a good relationship with all clients ranging from mid-size companies to multinational corporations. Client briefing – understanding client objectives from initial conversation right through to final deliverable on a huge variety of projects. Quoting & accounting – produced quotations incorporating design, photography, filming, advertising, material and printing costs followed by delivery note, final invoice & payment demand. Designed, produced & delivered a wide scope of work catering to the APAC market – from ad campaigns to the manufacturer of shot glasses. Staff management – hired & briefed Asian designers, photographers, illustrators, artists, film makers, printers & manufacturers.


          Head of Digital Imaging, Photographer

          Eastern Express Newspaper

          Jan 1994 - May 1995
          • Hong Kong
          • Full Time
          • I was employed before the official launch of this third English-language daily to solve the problems with printing colour & b/w imagery & graphics on newsprint. The entire pre-press system had to be recalibrated to establish accurate WYSIWYG processes, from the initial scan of a photograph, all the way to the Heidelberg printing presses. This paved the way for better use and display of imagery & graphics within the newspaper. We were able to print imagery at larger sizes in comparison to the competition, introducing full column width imagery into the layout of the newspaper, which hadn't been done before. We changed the face of Hong Kong newspaper design at the time, by using full-width imagery in the layout. The Eastern Express newspaper became the most recognised newspaper in Hong Kong for its style of photography (excellent team of photographers), choice of photographs and colour, b/w reproduction & printing. After a successful launch, I became 'Head of Digital Imaging', managing staff, schedules & workload. I participated daily in editorial meetings to discuss the pairing of images with stories as well as liaised with the backbench regarding the overall design of the newspaper. Responsible for sourcing suitable photographs from the wires to support international stories – pulling from Reuters, AFP, AP, PressLink systems. Designed illustrations, graphics and photo montages to support editorial content in the newspaper and supplements. Trained all members of the photographic department (including the Picture Editor) on how to use a Mac to be able to carry out complex colour correcting, advanced image manipulation and archiving. In return, I gained extensive knowledge of photography/darkroom printing from my peers & became a staff photographer, shooting assignments for the newspaper in areas of News, Business, Features and Sports.


          Systems Manager & Senior Retoucher

          Colour Systems, part of Litho Origination

          Sep 1990 - Jan 1993
          • London, United Kingdom
          • Full Time
          • Managed the day-to-day running of the digital retouching department of – at the time – London's largest & leading UK pre-press, reprographics & data management company. Work involved briefing and scheduling of staff, weekly meeting with executive management, overseeing the scanning, image management, archiving, complex page composition, retouching and output of final artwork to the strictest of deadlines. All image manipulation, colour correction, sophisticated retouching of photographs, special layering effects, complex masking and the creation/archiving of layouts were performed on the Scitex Prisma & Assembler workstations. Composed, colour corrected, manipulated and output 100s of publications on a weekly, fortnightly, monthly basis including all of their front covers. Worked on the majority of IPC / EMAP publications: Q Mag, EMPIRE, Guardian weekend supplements, AutoExpress, AutoSport, BIG, Business Life, CQ, fhm, Smash Hits, More magazine, My Guy, Signature to name a few.


          Photo Retoucher, Scitex Pre-Press Operator

          Rapida Graphics

          Feb 1989 - Aug 1990
          • London, United Kingdom
          • Full Time
          • Rapida Graphics was a cross-media production company specialising in image retouching, professional photo editing, DTP, compositing & reprographics. Worked on BP annual reports & advertisements; Camel Cigarettes advertisements; Decca record & CD packaging; Private sector annual reports; IAMS pet food ads and packaging; Rothmans billboard designs; The Mirror Group advertisements; Thomsons travel brochures; Together Fashion yearly catalogues; TOMY Toys packaging and YOU magazine front covers. Trained in all aspects of image retouching, complex masking to perform colour corrections, scanning & CMYK & Spot colour printing processes, sophisticated image and page composition. I specialised in the manipulation, retouching and colour correction of graphics, photography and artwork used in advertising campaigns for national newspapers, publications for multinational corporations, mail order catalogues and product packaging. Learnt all aspects of the Scitex pre-press workflow system, laser imaging equipment, desktop scanners, digital colour and soft proofing devices. I learnt how to manipulate every aspect of an image from changing the skin tones and bust size of a model to retouching out rubbish from a scene to appear on an annual report. I created complex layering in order to colour correct certain areas of a photograph. I was responsible for assembling each individual component of an advertisement, publication, signage or packaging into artwork. Each individual component of the advertisement would then be manipulated, colour corrected and exported ready for the printing press. Often, artwork required complex pre-press colourwork which included the output of over 20 colours for printing. Organised schedules for daily briefing, scanning, design, composition and output. Fully trained in the skills of the darkroom developing & printing – both black & white and Colour.


          Typesetter, Master of Typography & Page Assembly

          Modern Text Typesetters

          Jun 1986 - Feb 1989
          • Southend-on-Sea, United Kingdom
          • Full Time
          • Modern Text was a respected typography firm run by the Miles' family, responsible for creating book & magazine layouts, adverts, food labelling, packaging & artwork for multinational publishing companies. Clients included: Dorling Kindersley, Penguin Books, Sothebys, IPC Media, Tesco Group & Chrysalis Books. Part of a highly-creative team I was taught the principles of beautiful typography & composition based on Bauhaus & Gestalt theories, which were underpinned by a meticulous attention to detail. A solid understanding of how to 'form' communication effectively was cultivated very early on in my career. I learnt the art, trade, & business of typography, orthography, text markup language (how to code), phototypesetting, graphic design, grid systems, colour theory, photography, pen work, publishing, keyboarding & proofreading. I was also responsible for training new staff. The stylisation of text we find easy to format today was more complex back then. It required complex coding using text markup languages to describe type and other page formatting information. The descendants of these languages include SGML, XML, and HTML (commonly used in web design today). By hand, I typeset & art worked layouts for a magnitude of companies, notably: – Sotheby's World Guide to Antiques & Their Prices – Dorling Kindersley The Sotheby's Wine Encyclopedia & The Way Things Work – 'Classic Cars' (Britain's longest-established magazine) I remember fondly the excitement generated on receiving my first salary – cash placed in a sealed printed wage pocket with air holes!



          Leading for Creativity Online Course, 100% Pass


          Oct 2016 - Oct 2016
          • London, United Kingdom
          • Assignments and workshops included the following methodologies and techniques: Unlock the power of questions to inspire others to navigate their work with confidence. Leading with a Strong Point of View: Set a new course for the team by crafting a well-framed challenge. Leading through Culture: Design rituals that reinforce the beliefs and behaviors of creative teams and organizations. Leading Alongside: Stay present and engaged with the work of the team as they experiment with innovative ideas. 'Leading for Creativity' teaches approaches that empower individuals and teams to search for innovative solutions. I learnt how to break down a bold vision into actionable challenges; make adjustments to culture by designing rituals and space; and guide teams into the unknown through the process of experimentation. Tim Brown, along with some of IDEO’s most experienced leaders and inspiring creative partners, helped unlock the potential of my team and organization.


          Digital Marketing Leadership Course, 90% Pass

          Squared Online | Developed with Google

          Aug 2015 - Mar 2016
          • London, United Kingdom
          • Summary of Learning outcomes - How brands use digital technologies to build authentic experiences that align to a business’ objectives. Assess which aspects of brand building are unique to digital and which are timeless - Outline a strategy to persuade stakeholders to adopt a digital-, customer & mobile-first mindset - Develop a mobile-first strategy incorporating social channels that engage target audiences, achieve business objectives & drives consumer engagement - Justify how digital channels can be used successfully to engage a target audience across the entire customer journey using evidence-based research - Create a digital-first campaign that utilises content marketing, display advertising & search to meet a brand’s business goals - Create a marketing measurement plan that translates business objectives into goals, KPIs, segments & targets - Generate insights about consumer behaviour from qualitative data - Explain capabilities of programmatic across the entire customer journey An award-winning digital marketing leadership course, designed to develop the necessary skills to be an agent of change in today’s digital-first world. The internet has disrupted business globally and the digital revolution has changed the way people make purchases. Learnt to successfully implement digital marketing strategies that reach the new generation of consumers. Worked in teams and received comprehensive instruction from industry experts at the forefront of digital strategy & leadership.


          Bachelor of Arts, Photography

          University of Westminster

          Oct 2006 - Oct 2009
          • London, United Kingdom


          Bachelor of Arts, Directing

          University Of The Arts London

          Oct 2002 - Oct 2005
          • London, United Kingdom
          • Studied at the London Drama Centre, Central Saint Martins, ual.


          TV Directing, Editing and Production Course, Passs

          National Film and Television School

          Mar 2001 - Aug 2001
          • Beaconsfield, United Kingdom
          • Activities and Societies: Involved in the filming & production of the world première 'Going Into Shadows', an opera in three acts by Andrew Schultz @ The Guildhall School of Music & Drama. 29 May to 13 June 2001. We filmed pre-recorded material for the production of the opera, and filmed the production in performance as an OB (outside broadcast) project. I was part of the opera acting as the cameraman, filming the action live on stage with the output projected onto the screen stage in real time. An amazing experience. The National Film and Television School is one of the top film, television and new media schools in the world as evidenced by the Observer Newspaper describing the NFTS as the 'The Best Film School in the World'.


          Interactive Multimedia – A Complete Production Course, Pass

          University Of The Arts London

          Jan 2001 - Mar 2001
          • London, United Kingdom


          Bachelor of Arts, Communication and Media Studies

          London Metropolitan University

          Oct 1998 - Oct 2001
          • London, United Kingdom


          Website Design & HTML Programming Course, Pass

          University Of The Arts London

          Jan 1998 - Mar 1998
          • London, United Kingdom


          Advanced Photography & Platemaking Course, Pass

          Hong Kong Arts School

          Mar 1995 - Apr 1995
          • Hong Kong


          Set of A/O, O & CSE Level Qualifications

          Sweyne Park School

          Jan 1980 - Mar 1986
          • Rayleigh, United Kingdom