I'm a passionate designer with 30+ years’ experience & a belief that design is about creating solutions that matter, building beautiful experiences that awaken the senses, tell a memorable story, impart emotion & conjure a reaction.
Continuously in pursuit of improvement, humility, empathy, embracing the evolving methods of how we absorb & analyse information, creating experiences that serve complex objectives, provide ROI, facilitate business growth, drive insight & transform people's lives.
Due to an unfaltering 'can do' attitude & vigorous appetite for knowledge, I've gained extensive experience in a multitude of disciplines: Branding; UX Design (Mobile, Digital & Product); Digital Design (Websites, Digital Marketing, Social Media Campaigns); UI (Investor Portals, CRMs, CMS); Creative / Business Marketing & Communications Strategy; Social Media & eMarketing; Analytics; Typography; Graphic & Product Design; Photography & Video Production; Event Management.
Providing the best creative solution in all that I embark on has helped cultivate a range of experiences, backgrounds & expertise that bridges disciplines & spans industries – Finance, FinTech, Entertainment, Travel, Food, Charity, Construction, Retail, Institutional +++
An active hands-on designer, I'm a passionate leader of creative teams with a strong belief in each individual. A great listener, I pride myself on a strong design driven approach & belief that all that is created has reason and meaning behind it with the user's needs at the core – it must make a difference. I respect integrity, relationships, methodologies & approaches. Creating an environment that is sensitive, respectful of creative valour, inspirational, healthy, business orientated & fun is paramount.
I've worked & travelled extensively working with amazing people from all walks of life, build long-lasting relationships.
Say Hello to Creativity ;0)
Projects
- Annual Report - Print & DigitalMy Role: Creative Director @ Peregrine Euroclear, one of the world’s largest providers of post-trade processing for bond, equity, ETF and mutual fund transactions, engaged Peregrine to design and produce their annual report. Provided creative direction on the design, typography, photography, layout and finishing of the report. We also designed a series of graphics and infographics to illustrate highlights and key performance data. Created a foldout infographic at the front of the report to prese
- Systematic Investment Company Website My Role: Creative Director, Photographer @ Peregrine Communications Designed and built a responsive website with two objectives: to present Cantab as an innovative technologically-advanced systematic asset management firm and showcase the culture of Cantab for recruitment purposes. The design of the website and navigation style was founded on gamification techniques, and I was very fortunate to spend a day at this exceptional company photographing every aspect of their culture resulting in all of the images being used on the website.
- Bold, Clean Icons My Role: Creative Director @ Cognito Tasked with creating ‘original’ icons that represent Cognito’s approach and services utilsing the new colour pallette and concept of ‘simple and bold’. The icons were incor porated into presentations, interior spaces and digital platforms, e.g. WeTransfer shown here.
- Swiss Financier Rebrand My Role: Creative Director @ Cognito Responsible for the redesign and renaming of Arundel’s corporate identity and marketing materials. Work involved creating a new identity, building a responsive website with a Swiss Stock Exchange API, product marketing collateral, photography and branding guidelines.
- "How Risky Is Your Stock Market?" AnimationMy Role: Creative Director @ Peregrine Communications The team was commissioned by Victor Haghani, Founder of Elm Partners and TEDx Speaker to produce a thought-leading animation as part of Elm Partners’ Investment Series. The animation highlights the importance of equities to any investment portfolio and the focus on managing risk. Scripting, concepting, content, storyboarding, illustrations and editing were all crafted in house. We adhered to the style of the drawings used in Victor’s previous TEDx talk animation as well as adding new elements in line with Elm Partners brand guidelines. The hand-drawn illustrations underwent a complex process to be turned into multiple-layered animations and to create motion in each individual scene. “Just wanted to let you know that we posted the ‘How Risky Is Your Stock Market?’ video on Friday, and we’ve already received a lot of positive feedback, and plenty of people are asking how we created such a great video. We know the Peregrine team went way beyond the call of duty in the work and careful thought that went into this project, and we really appreciate it. Well done, and thank you.” Victor Haghani, Founder of Elm Partners.
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Work history
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Creative DirectorEric Sturdza Investments
- London, United KingdomFull Time
Eric Sturdza Investments is a fast-growing, independent investment fund company with a proven track record of offering high-conviction, award-winning strategies to institutional and private clients globally.
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Creative DirectorCognito Media
- London, United KingdomFull Time
Cognito is an integrated PR & marketing firm, specializing in financial services, FinTech, & technology. Based in New York, London, Los Angeles, Singapore & Hong Kong, Cognito help firms improve their performance & manage their reputation.
– Provide clients & team with a strong working knowledge of the fundamentals – interaction design, user-centered experience design, brand development, digital marketing and the creative process – as well as new platforms and technologies.
– Responsible for the creative direction & strategy of design projects (print & digital) for institutional-grade clients.
– Develop original & inspiring creative concepts, global marketing campaigns & digital media production, overseeing multiple projects through to execution, and directly managing a team of creatives.
– Present creative concepts to clients and be able to respond appropriately to feedback.
– Knowledgeable & passionate about client objectives with an in-depth understanding of their brand values, product offering & target audiences, providing strategic counsel on how design can contribute to their success.
– Continual assessment of the impact of campaigns using analytics to quantify success & ROI.
– Provide leadership, vision, & creative support for the team ensuring our design practice exceeds the highest industry standards while attracting and retaining the best designers.
– Able to lead the creative department with a critical eye and strong point of view. Inspire colleagues to think beyond the horizon to create award-winning design solutions that go beyond the client's expectations & objectives.
– Responsible for the development of individual design team members, setting goals, providing coaching & feedback.
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Skills
- Advertising
- Film
- Marketing PR
- TV
- Print Design
- Art Direction
- Digital
- Design
- Production Management
- Creative Direction
- Online Campaigns
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
- UX
- Agency Background
- A Self-motivated
- A/B Testing
- Account Manager/pr/banking/finance/tax
- Advertisement Branding
- Agency Briefing
- Art Direction/copywriting/creative/digital/build/campaigns
- Art Branding
- Creative Arts
- Abobe Creative Suite
- Digital Expertise
- Digital/ Print
- Account Direction
- 35mm Film Photography
- Aerial Filming
- Art Fairs
- Arts Funding
- Animated Gif
- Infograhic Design
- Digital UX
- Art and Creative Direction
- Brand Creation
Education
Leading for Creativity Online Course, 100% PassIDEO
- London, United Kingdom
Assignments and workshops included the following methodologies and techniques:
Unlock the power of questions to inspire others to navigate their work with confidence.
Leading with a Strong Point of View: Set a new course for the team by crafting a well-framed challenge.
Leading through Culture: Design rituals that reinforce the beliefs and behaviors of creative teams and organizations.
Leading Alongside: Stay present and engaged with the work of the team as they experiment with innovative ideas.
'Leading for Creativity' teaches approaches that empower individuals and teams to search for innovative solutions. I learnt how to break down a bold vision into actionable challenges; make adjustments to culture by designing rituals and space; and guide teams into the unknown through the process of experimentation. Tim Brown, along with some of IDEO’s most experienced leaders and inspiring creative partners, helped unlock the potential of my team and organization.
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Digital Marketing Leadership Course, 90% PassSquared Online | Developed with Google
- London, United Kingdom
Summary of Learning outcomes
- How brands use digital technologies to build authentic experiences that align to a business’ objectives. Assess which aspects of brand building are unique to digital and which are timeless
- Outline a strategy to persuade stakeholders to adopt a digital-, customer & mobile-first mindset
- Develop a mobile-first strategy incorporating social channels that engage target audiences, achieve business objectives & drives consumer engagement
- Justify how digital channels can be used successfully to engage a target audience across the entire customer journey using evidence-based research
- Create a digital-first campaign that utilises content marketing, display advertising & search to meet a brand’s business goals
- Create a marketing measurement plan that translates business objectives into goals, KPIs, segments & targets
- Generate insights about consumer behaviour from qualitative data
- Explain capabilities of programmatic across the entire customer journey
An award-winning digital marketing leadership course, designed to develop the necessary skills to be an agent of change in today’s digital-first world. The internet has disrupted business globally and the digital revolution has changed the way people make purchases. Learnt to successfully implement digital marketing strategies that reach the new generation of consumers. Worked in teams and received comprehensive instruction from industry experts at the forefront of digital strategy & leadership.
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