We get all kind of requests, but the most fun has to be the weekly request to do 'Pop Up Shops'. The first step is for us to review the brief and see if it is something we can take on. Clients book us for different reasons but the ‘on-demand’ aspect plays a big role, so the next step is to find a date as soon as possible.
After accepting a client there is a ‘prep’ day and that happens the day before the 48h session starts. There are three objectives when doing this:
From there we're ready to start the 48h session the next day and that is something we ALWAYS do onsite.
We face questions like ‘Why do you Pop Up (work on-site) ?’ all the time. Our answer is that, if we need to create a good solution, which we exist to do, we need to be present with the client. Yes, we rely on digital tools for initial meetings, but when it’s time to do the work, we need to meet you, see you, feel you. That’s why we ‘pop up’. We invade your space, we demand attention and we ask you a million questions.
In the middle of the 48h process, we invite the client for a mid-presentation to get some feedback. When the 48h is over there are only two things remaining: the final presentation and, based on the feedback, we create a treatment and send it the week after.
As you see below our 48h process. It's not revolutionary in any way. The only difference is that we do it all in 48h.