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How the Radical, Rebellious Valentine Typewriter Was Labeled a Mistake

Red. The color of lust, passion, and innovation. It’s also the color of one designer’s 1969 “mistake.”
20th century (Austrian-born) Italian architect and designer Ettore Sottsass is primarily remembered for his work with the international artist collective Memphis Group and his 1969 red Valentine typewriter. The latter embodied the zeitgeist of post-’68 counterculture in the age of mass production: It was a fashion statement, a pop object, the ultimate ‘work from home’ tool. It was radical, colorful, rebellious.
But it was also considered a failure by its creator.

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Michaela Pointon

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Joe Brooks

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  • Motion Graphics Designer
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Michaela Pointon

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  • illustration, animation, writing, creative content

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