HP Cannes Lions - Showcase Design

Showcase/exhibition design Every year, the Cannes Lions International Festival of Creativity explores the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact. in 2019 HP’s walkthrough exhibition stands demonstrated just that. While showcasing HP’s latest products and services, we made it pop by using the unusual space to our advantage, creating colourful and relevant standing and banner imagery, clear signage and innovative lighting to turn this product showcase into a memorable experience.