HR just got interesting

Personio is the planets best software for managing people in small to medium-sized businesses. In 6 years they have gone from a $200 investment to being valued at $6 billion in 2021 — one of Europe’s most valuable start-ups. SomeOne was asked to create a new visual and verbal identity for their latest idea — People Workflow Automation. A category of software that is a first in the HR space… People are at the heart of almost all businesses, but complexity arises fast from connecting all parts of the business to the employee, with processes getting tangled up quickly, staff experiencing morale-sapping annoyances — and the business faces missing out on the opportunity of getting the most out of their brilliant people. For example, there’s nothing worse than missing out on a chance to go on holiday — just because HR can’t clear the dates for you fast enough to book that flight. Personio joins up departments, software platforms and people to make sure staff, and business avoids missing out on good things. A beautiful seamlessness runs through Personio’s vision for business. We created a new visual language based upon its signature to show how the software helps firms connect better internally. MARK SMITH CREATIVE DIRECTOR, SOMEONE. Businesses now use a vast array of software, from Slack to Sage… Teams to LinkedIn — Personio is the first platform to enable all the software to talk together, with a single dashboard enabling HR to see what’s happening where and to whom. And with the new levels of automation, the software can be set to auto-approve requests, update data and ensure information is never lost between departments. Using the existing logo as our starting point, we wanted to create a brand property that amplified Personio’s unique PWA technology, as well as visually represent a seamless/connected benefit. Introducing The Flow — a visual metaphor of People Workflow Automation. Effortless, bold and empowering. ANDY GOODE SENIOR DESIGNER, SOMEONE. We worked with the senior founders of Personio to work on how to best tell the story of the brand and its new endeavours — understanding that by removing delays, everything works better and enables firms to realise their opportunities. People Workflow Automation changes the way people work across applications and teams. After all, business runs better when all your people and apps are ‘talking.’ The new work sets out to open a conversation about the benefits of automation, how it helps great HR people do more of what they love, and less of the repetitive tasks. SIMON MANCHIPP FOUNDER, SOMEONE. Working with cutting edge CGI systems, the brands signature was digitised and used as inspiration for a new series of visual assets that animate and can be shot from an infinite number of angles — providing both still and animated elements to bring the brand story alive. Personio works across the entire lifetime of an employees time at a business. From hiring to onboarding, promoting, training, managing and even leaving. The new work extends the brand to be able to highlight the many offers and benefits Personio brings to a company.