brief // HSBC dedicate themselves to improving the world we live in, whether its connecting developing countries through the belt and road initiative or giving access to opportunity through the Prince’s Trust, HSBC wants to generate positive impact. We were tasked with bringing them to life through an animation-led airport activation.
approach // Our animation told a story throughout the audience’s journey in an airport, from check-in all the way through to boarding the plane, seeing these as key locations to immerse our audience, narrating HSBC’s brand promise as short animated stories.
outcome // A 2-minute animation for Gatwick airport that narrated HSBC’s brand promise.
