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    Huawei - Don't Snap Shoot

    A European awareness campaign to highlight the powerful photographic ability of the Huawei/Leica P9
    Background: As a new consumer electronics player in Europe, Huawei need to introduce their differentiating smart phones. The problem is that nobody knows who they are.
    Strategy: In order to highlight the Leica partnership in the new P9, we created a very simple proposition. Other smart phones are simply vessels for snapping. But real photographers shoot. And to do that you need a real camera. Enter Leica.


    Cyrus Vantoch-Wood

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    • Creative Director

    Project Tags

    • Social Media Marketing
    • Consumer Electronics
    • Campaign creative
    • smartphone
    • photography
    • instagram

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