HUAWEI MATE 10 PRO LAUNCH

To launch the Huawei Mate 10 Pro, a new generation smartphone, we defined a new generation of business user. Five ambitious pioneers from across Europe, who used technology for good, creating projects with purpose we recruited as KOL’s/influencers to represent the brand. I AM WHAT I DO represented todays iconoclasts of business. Shot by Rankin, we positioned them as ‘The rock stars of the business world’. Incredible visionaries who ‘used technology to create a sustainable future, made kids into superheroes, used AI to feed the cities of tomorrow.’ http://catherine-pryce.squarespace.com/#/huawie/