Catherine Pryce
Available

Catherine Pryce

SENIOR CREATIVE / CREATIVE DIRECTOR / CREATIVE TEAMLondon, United Kingdom
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Catherine Pryce
Available

Catherine Pryce

SENIOR CREATIVE / CREATIVE DIRECTOR / CREATIVE TEAMLondon, United Kingdom
About me
Culturally curious, integrated senior creative and strategist with a good 14 years in the ad game. Quick-witted, hard-working, and passionate about crafting brave ideas from concept to execution. A strategic background helps to develop ideas rooted in strong insights and culture, delivering campaigns that provoke. An anything's possible attitude to creativity, producing conceptual, channel-agnostic big ideas that travel with strategies to get them seen. Collaborative, fun but focused and a highly driven leader, working with the team from interns and designers to art directors to the client to motivate everyone around me to create courageous plans. I truly believe that anyone can have the BIG IDEA … and it’s great to see inspiration spark in a room. Project lead from concept to execution to shoots. Always have a side hustle on the go, constantly fuelling and sponging creative inspiration. Voga & Yoga teacher AKA a midlife crisis in spandex creating accessible fitness to inspire and empower people to the power of music. Wanna be director and having fun exploring reportage photography projects on the side with a battered Lumix. Core skills: Creative Direction Creative Strategy Creative/digital/social strategy Art direction for video/social content Copywriting Social media planning Influencer plans Conceptual ideas Pitch leading Content strategy Omnichannel/ channel-agnostic idea formation PR strategies Core markets and clients: FMCG, TECH, PHARMA, BOOZE! of Huawei, Red Bull, Dove, Coke, Nike, Cadburys, Adobe, Adidas, Toblerone, Bacardi, Patron, Unilever, Persil, Nature Valley, Heineken... I also hold a specialism and coveted black book in the extreme sports industry. Agency list: Poke, Doner, Space, Golin, Ogilvy, Wunderman, Frank, Edelman, We are social, Exposure, Digitas LBI, Mr President, EDC Dare, All Conditions Media....  Creative Team site http://tallclub.work
Projects
  • ELIOS + EROS PHOTOSHOOT
    ELIOS + EROS PHOTOSHOOTShot by me, creative direction and lighting concept by me, location Cyprus, Brand Elios + Eros. Looking to work with small/medium-sized fashion brands to create lookbooks conceptual stories and ideas. (My background is creative direction and photography, these two worlds colliding is a passion).
  • VALARIE BROWN FOR LONDON MAYOR
    VALARIE BROWN FOR LONDON MAYORA privilege to capture some portraits of Valarie Brown on her campaign to run for London Mayor. An amazing woman and a real different shoot to direct. I love trying to capture the essence of people and this was the afternoon with Valarie. Check her out online and spread the cause. https://burningpink.earth/valerie-for-london/
  • Behind the scenes photography Kid Circus shoot
    Behind the scenes photography Kid Circus shootPhotography assistant, stylist assistant, runner, creative, and capturing behind the scenes magic on shoots.
  • BEN VOGUE
    BEN VOGUEA shoot exploring contrast, shapes, and epic moon boots in the high contrast winter sun.
  • ALEX WEARS ASOS ... floating around in satin on Hackney Marshes
    ALEX WEARS ASOS ... floating around in satin on Hackney Marshes
  • STELIOS IN SILK
    STELIOS IN SILKCREATE + collaborate. Working with fashion designer @steliosgeros to get movement into his stunning silk designs.... one night in Hackney #themovement
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Projects credited in
  • Thorpe Park April Fool's Day Prank - Digital Strategy & Social Media Management
    Thorpe Park April Fool's Day Prank - Digital Strategy & Social Media ManagementDuring my time at Exeat (Exposure) I worked extensively on social media for Thorpe Park, managing their copy, content and community management. This included being involved with their "Rover Coaster" April Fool's Day joke, that claimed that dogs could now ride rollercoasters with you. Naturally, people fell for it and I was there with some humorous replies on social media. The story received great PR coverage!
  • kencko smoothies - a fresh start made smoother (pt2)
    kencko smoothies - a fresh start made smoother (pt2)The second in a pair of TV ads created for kencko smoothies. This one focuses more on the quality and ingredients in the product, and the ease of making it.
  • kencko smoothies - a fresh start made smoother
    kencko smoothies - a fresh start made smootherThe first of a pair of TV ads made for kencko smoothies, a brilliant smoothie in a sachet delivered to your door. This creative focuses on the insight that life is hectic and it's hard as hell to find time to eat or drink healthy, but kencko can solve that with a little super healthy freeze dried magic. Shot on a relative shoestring (2 x 30" TV ads for £110k all in, inc all agency fees), we worked with director Chris Saunders and the team at Believe Media to bring a bit of Wes Anderson-esque q
  • G E O R G I A
    G E O R G I ALove a good warehouse setting. Such a pleasure working with this team. Model: Georgia Chambers / @georgiainwonderland Stylist: Thea McCarthy-Curless / @thearosecreative Makeup: Bryanna Angel / @bryanna_angel_mua Studio: Wallis Road Studios
  • Nike Trainers Hub
    Nike Trainers HubConnect with the world’s best minds in training
  • Organic Garden for Lobster Magazine
    Organic Garden for Lobster MagazineOrganic Garden, a new editorial for Lobster Magazine. Working with animals on a shoot - there’s another item ticked off the bucket list. BIG THANKS to the team: Art Direction & Styling: Emily Evans / @mrsemilyevans Makeup: Bryanna Angel / @bryanna_angel_mua Photo Assistant: Catherine Pryce / @prycie Models: Rilwan / @electricfela Alice Riley / @blimey_riley Flossie Hughes / @flxssie Kiane Ashman-Swaby / @officialkiane_
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Work history
    SPACE logo
    SPACE logo
    Creative DirectorSPACE
    London, United KingdomFreelance
    Freelance creative team working across a portfolio of alcohol brands from display ads, ATL comms, shopper and experiential activations at festivals.
    Golin logo
    Golin logo
    Creative DirectorGolin
    London, United KingdomFreelance
    Creative Director at Golin PR agency. Leading, delivering and winning pitches with brave, headline-grabbing ideas. Helping to run the department, teams, lead accounts and projects and covering ECD while on a sabbatical.
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Skills
  • Creative Digital Content
  • Creative
  • Digital and Social Strategy
  • Strategy Planning Integrated Creative Advertising TTL
  • Digital
  • Creative Lead
  • Creative Direciton
  • Video
  • Commercial Content Strategy
  • 5+ Years in Social Media