Thorpe Park April Fool's Day Prank - Digital Strategy & Social Media Management

During my time at Exeat (Exposure) I worked extensively on social media for Thorpe Park, managing their copy, content and community management. This included being involved with their "Rover Coaster" April Fool's Day joke, that claimed that dogs could now ride rollercoasters with you. Naturally, people fell for it and I was there with some humorous replies on social media. The story received great PR coverage!