Huawei P10 Launch

The brief was to concept and design a highly engaging interactive takeover ad, to showcase Huawei’s new P10 phone. One of the key attributes was the phones high pixel camera, promoting crystal clear images. The initial problem to solve, was how do I make an ad, in a very cluttered environment, wherby most users will want to close this ad as quickly as possible. Utilising the phones key selling point, seemed like a must. So the idea flourished where the user can reveal a high resolution image through the phones screen, before clicking out to view more information about the phone itself. Taking onboard brand guidelines, I provided the Art Direction whilst also designing the final ad. Agency: Undertone UK