Huawei P30 Pro Launch - New Colours
Influencer campaign with @CollyerTwins to launch two new colours in the Huawei P30 Pro range - Mystic Blue and Misty Lavender.
End-to-end creation, management and execution of global campaign to launch the new P30. Came up with concept to source twinfluencers, negotiated contracts with agents, sourced stylists and locations, drafted scripts, directed a videographer and photographer on the day, lead all post-production and liaised with Huawei HQ in Shenzhen throughout to deliver the global launch film and still assets for the campaign.
Assets rolled out globally across all markets with new device colours on both global and local social properties as well as web and email.