My brain is in strategy, my personality is all about creative & content, and my spirit is in leadership. I've focused the biggest chunk of my career in social media, from its inception to its biddable programmatic evolution. Along the way I've had the gift of acquiring a whole heap of other skills and knowledge across all facets of marketing - from SEO to branding and everything in between.
Contract role reporting directly to the Brand Director, I spear-headed the broadest audience segmentation insight research to date for the company and drafted the social and content marketing strategy for the next fiscal year.
Leading the social media strategy across both content and paid for Namecheap.com, a global disruptor brand in the domain, hosting and web service industry. Responsible for: ▪ Managing two social media managers who oversee content planning and boosting. ▪ Transitioning biddable budget from advertising team to social, with dedicated budget and KPIs. ▪ Drafting the company's social media strategy on core B2B and B2C audiences. ▪ Setting a KPI framework for performance metrics, social, advertising and business. ▪ Recruiting for team expansion. ▪ Establishing all processes for all aspects of team deliverables including content planning, bidding, reporting and cross-channel campaign alignment.
Global lead for M&S across food and general merchandise in 35+ markets and eight leading social media platforms of 6m+ fans, followers or subscribers. Senior member of the digital marketing leadership group working closely with Performance, SEO, Category and International. -Direct management of seven team members dedicated to category content editing, reporting and analytics -Development of Social Strategy Framework modelled on social behavioural and attitudinal customer segmentation models. -Regular integration with eCRM, Loyalty and Listen&Fix programmes sharing customer insights. -Established social paid media strategy with audience and media format specific benchmarks for all targeting clusters. -Introduction of social insights and listening to M&S working closely with agency partner to establish the value of both planning and campaign evaluation reporting. -Lead the team to produce brand and industry leading social campaigns including Pass the Parcel (peak surprise & delight), Spirit of Summer, David Gandy and Alexa Chung partnerships among many others. -Comfortable leading multi-disciplinary high profile projects bringing together all elements of digital from UX and design to dev, performance and security. -Close partner with global publishing team feeding-in and co-creating editorial content as well as leadership of social-exclusive photo and video shoots. -Lead client contact for biddable media agency, digital agency and all social platform partners.
Editorial lead for DigitasLBi social specialist team looking after global social and advocacy programmes for BlackBerry and Pernod Ricard (malts). • Responsible for co-creating and editing editorial boards for always-on social and digital content as well as campaign content. • Direction of multiple local markets across Europe, North America and Asia with a flexible approach in adapting communications. • Leadership of a UK-based creative team including art direction, design, copywriting and community management. Production management for video and image content across multiple channels including web and social. • Global client direction to ensure both local and global activities ladder up to strategy. • Management of all account finances as well as wider P&L profitability. • Regular review and fine-tuning of account structure to optimise the account. • Leadership of organic business growth for existing clients as well as contributing to responses for new business briefs often involving other DigitasLBi verticals including user experience, research and technical development.