Huawei P30 Pro Launch - New Colours

  • Natalie Grover
  • Emmanuel Xirogiannis

Alongside Grayling PR's Strategy Director, I supported on an Influencer campaign with @CollyerTwins to launch two new colours in the Huawei P30 Pro range - Mystic Blue and Misty Lavender. Post-shoot, my role included social media content planning, copywriting, scheduling, publishing, monitoring and reporting. Throughout, we liaised with Huawei HQ in Shenzhen to deliver the global launch film and still assets for the campaign. Assets rolled out globally across all markets with new device colours on both global and local social properties as well as web and email.