Reuters: Multi-touch nurture programme for Reuters Connect

End-to-end nurture programme for new Reuters Connect users and decision-makers to improve retention and loyalty. Following discovery with stakeholders including marketing, sales, product, and customer success, I devised a 12-month track to drive customer adoption, increase retention and create advocacy with a mix of email marketing, retargeting and human touchpoints. Open rates for emails between 28-35% with a 7-10% CTR and 0 unsubscribes.