The Nadurra Dram Chair

We were asked to launch The Glenlivet’s connoisseurial whisky, Nàdurra. Nàdurra in Gaelic means natural and the whisky is crafted in small batches using traditional 19th century techniques.

We wanted to emphasise the whisky’s artisanal credentials by crafting an artifact using time-honoured traditional methods; an artifact that fans of the brand could watch being created, and something that resonated with their distinguished tastes. We produced The Glenlivet Dram Chair.

Collaborating with award-winning furniture maker, Gareth Neal – known for his use of organic materials, we designed a Dram Chair made from the same natural materials used to make Nàdurra. Hand-crafted by Gareth from oak, copper and oak-dyed leather, the stunning result is the ultimate seat on which to enjoy a dram of whisky.

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Lost Boys
Emmanuel Xirogiannis
Content Marketing, Social Media and Brand Story-Telling