Huawei Together 2020

  • Natalie Grover

To bring people together at the end of 2019, Together 2020 amplified its Huawei AI, EMUI, Huawei Mobile Services, Harmony OS & 5G, that work seamlessly together to create a beautifully connected life for consumers, and that's what this campaign aimed to do. Faster, more secure, and more fulfilling communication. To bring the community 'Together' we ran a competition for the community to win a Huawei bundle. Entrants were encouraged to capture and share special moments with friends and family's on the Huawei devices supported by the hashtag #Together2020 My role included social media content planning, copywriting, scheduling, publishing, monitoring and reporting. Throughout, we liaised with Huawei HQ in Shenzhen to deliver the global film and still assets for the campaign. Assets rolled out globally across all markets on both global and local social properties.