• By Matt Batten
  • Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA

HUG A GEEK

Hug a Geek
When Austar launched a new
home broadband service, their differentiator was the promise to speak plain English and make setup easy for the ordinary householder.
So this campaign apologised to geeks everywhere for making them redundant.
If you see a lonely little geek,
give him a hug.
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