Hugo's Hot Sauce Concept

  • Jag Nagra

A self-initiated study in branding, packaging and illustration. Hugo's Hot Sauce, a fictional line of hot sauces features packaging with a universally-recognized icon set that uses metaphor to differentiate the levels of spiciness. Matchstick being the mildest sauce with a spice rating of 20°C and working its way up to the lightning bolt sauce which has a spice rating of 100°C.