Projects
- Hugo's Hot Sauce ConceptA self-initiated study in branding, packaging and illustration. Hugo's Hot Sauce, a fictional line of hot sauces features packaging with a universally-recognized icon set that uses metaphor to differentiate the levels of spiciness. Matchstick being the mildest sauce with a spice rating of 20°C and working its way up to the lightning bolt sauce which has a spice rating of 100°C.
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Work history
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IllustratorFreelance
- Vancouver, CanadaFreelance
In 2012 I began a 365-day project to teach myself how to draw. Since then, I've work with Cinco Design in Portland, OR to help define Microsoft's global illustration guidelines. The goal was to create easy-to-understand visual metaphors to tell complex stories that couldn’t otherwise be dep-
icted through photography. Defining the style of body
postures, faces, hands, devices, objects and environments, the illustration style was developed to create consistency across the brand and to lay the foundation for scenarios that are full of layers and surprises.
She has also created digital assets for 2d animated videos, designed packaging, and created hand-drawn illustrations for magazines.
Her strengths include telling visual stories with a strong concept, and has the ability to work in a variety of styles.
T
T
Graphic Design ArtistTravel Agency
- Langley, CanadaFull Time
Over the course of my eleven-year employmet with Travel America Vacations, I was tasked with rebranding the organization which included developing the brand identity, brand standards, stationery, a full range of travel brochures along with various marketing materials, monthly theme-based sales promotions and client proposals to help the sales team close sales. During the last six years, I worked closely under the VP of Marketing at the parent company, RMS Inc., whom I helped create online and print marketing concepts for clients while maintaining tight deadlines.
My work ethic and ability to prioritize several tasks at a time proved that I was a valuable member to both organizations and was able to take direction as well and bring my own solutions and concepts to the table. I have a strong ability to create modern, high-quality and eye-catching marketing solutions that create a strong impression not only for the end-user but to business clients.
Skills
- Abobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Editorial Illustration
- Drawing
- Print Design
- Illustration
- Digital Illustration