• Gemma Vardon
  • Kiran Dhillon
Cadbury wanted a campaign to drive brand awareness and trial of their classic Boost bars – to a younger 18-25 audience
With no new product news to talk about (in over 30 years), the approach was to show how Boost can supercharge your afternoons
And what does this audience currently do when something needs supercharging?
They plug it in
Whether it’s a phone, laptop or even a car
So we created the first ever Human Charging Points
Where people could plug themselves in and give themselves a boost
Open from 2:58pm – the time Brits need it the most – the Human Charging Points were voiced by Capital FM’s Roman Kemp and dispensed thousands of Boost bars
Increasing brand awareness amongst our target audience through earned media coverage and trial