Humanrace™ Launch

I chose the unprecedented year of 2020 to go freelance. I decided I wanted to work for myself and work across projects I believed in. Oddly enough, considering the year it’s been, it’s worked out. Closing the year very proud and grateful for what I’ve been able to achieve in this new capacity. One of my first projects was working with a small team on the launch strategy for Humanrace™. Launching a global brand is no mean feat, but even more so during a pandemic; it’s a testament to the hard work and energy that went into it from the team. I’m very grateful to Rachel Muscat for bringing me in to be part of it. Congratulations to the team who was part of the sell-out launch. I'm excited to see Humanrace™ evolve in 2021. Watch this space!