About me

I have spent my career developing and maximising brand communications and marketing activities across lifestyle and culture. I have been recognised as someone with an editorial eye, a creative thinker, someone who is able to think big picture and join the dots. I have a proven record of challenging myself and my team to rethink the status quo; using powerful and innovative communication to deliver best in class results, globally.

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Projects

• 22

  Humanrace™ LaunchI chose the unprecedented year of 2020 to go freelance. I decided I wanted to work for myself and work across projects I believed in. Oddly enough, considering the year it’s been, it’s worked out. Closing the year very proud and grateful for what I’ve been able to achieve in this new capacity. One of my first projects was working with a small team on the launch strategy for Humanrace™. Launching a global brand is no mean feat, but even more so during a pandemic; it’s a testament to the hard wo
• 3

  adidas x David Beckham x BFC Here To Createadidas Originals, David Beckham and British Fashion Council joined forces to forge a creative partnership in celebration off a shared commitment to the next generation of creative talent. To celebrate the creative partnership adidas Originals, David Beckham and BFC hosted Makerlab: Here to Create, which included a dinner in Miami during Art Basel bringing together the worlds of art, fashion, sport and design and creative workshop at Miami’s Design and Architecture Senior HIgh School (DASH). Th
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  Gap by Telfar Global LaunchLaunch event to announce the partnership of Telfar and Gap with a surprise Paris Fashion Week Men’s. Acting as Telfar’s FW20 Pitti Uomo after party as part Paris Fashion Week Men’s in the Gap Tronchet store, transforming the three floors into a nightclub with performances by Yves Tumor, SOPHIE, Hirakish, Hawa, CRYSTALLMESS, Sega Bodega, Total Freedom and more. - 500 guests partied the night away with notable attendees such as Alice Pfeiffer, Ana Kras, Blake Abbie, Calum Knight, Camilla and G

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Projects credited in

• 22

  Humanrace™ LaunchI chose the unprecedented year of 2020 to go freelance. I decided I wanted to work for myself and work across projects I believed in. Oddly enough, considering the year it’s been, it’s worked out. Closing the year very proud and grateful for what I’ve been able to achieve in this new capacity. One of my first projects was working with a small team on the launch strategy for Humanrace™. Launching a global brand is no mean feat, but even more so during a pandemic; it’s a testament to the hard wo

Work history

Brand Communications SpecialistAM Communications
Jul 2020Amsterdam, NetherlandsFreelance
Specialised in developing and maximising marketing strategies across lifestyle and culture. - Brand Consultancy & Strategy - Influencer + Talent Strategy - Communications - Partnerships - Copywriting - Events Clients including Byredo, Wales Bonner, Pharrell Humanrace Skincare, adidas, Horace, Avant Arte and non-profit organisations.
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Global Lead Creative PartnershipsGAP
Oct 2019 - Jun 2020New York, United StatesFull Time
- Develop and own partner marketing strategy to support brand priorities from the ground up. - Strengthen the influence and market position of the Gap brand and business globally through strategic partnerships . - Facilitate relationship management between between the corporate and philanthropic partners. - Create and maintain relationships with entertainment agencies, creative institutions and culturally relevant organizations to action brand and purpose led initiatives. -Collaborate with all key cross-functional partners to ensure marketing strategy meets and is executed against global consumer and business needs. - Identify opportunities during cultural moments to leverage events and marketing opportunities. - Partner with key business stakeholders to negotiate and execute partner deals. - Lead the search, identification and acquisition of talent and orgnanisations to grow a network of brand ambassadors and advocates.

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Skills

• Marketing
• Cultural Event
• Influencer Marketing
• Brand Partnership
• Media Partnerships
• Creative Partnerships
• PR
• Brand Marketing
• Brand Strategist
• Brand Strategy
• Brand Activation
• Media Strategy
• Event Management

Education

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Bachelor of Arts (BA) Northumbria University
Sep 2008Newcastle, UK

Awards

Webby - Branded ContentThe Webby Awards
Project Lead - Olivia Oblanc x Dazed Studio x adidas
Clio Awards SilverClio Awards
Partnerships and Collaborations

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