Humans of Eurovision Social Campaign

  • Michael Lowther
Humans of Eurovision was an extension to the Eurovision Song Contest 2017's slogan of Celebrate Diversity; not only did we wish to celebrate the diverse range of fans, but also the diverse and unique stories that they wish to tell.
The Humans of Eurovision project was concentrated on Instagram and Twitter, and was an initiative that aimed to give fans across the world the chance to be part of this year’s contest by inviting them to share their personal stories alongside a portrait of themselves in their country explaining what the Eurovision Song Contest means to them. Through this, we built a collection of inspiring, loving, even humorous stories about what makes the competition so special to so many.