Hummel x AKFC Midnight Football Jersey Launch Tournament by HeyBigMan!

  • Mark Bennett

In September, up on the rooftop pitch of The Britannia Centre in Hoxton, London, we hosted a CO-ED (mixed gender) football tournament to unveil the midnight edition of the AKFC jersey designed by HeyBigMan! and produced by Hummel. AKFC is Alive and Kicking's charity football team. Teams from Hummel Sport, Copa 90, Footy Addicts, Football Unites and other established football for good organisations joined our very own BIG FC in the fun. You can watch a short film capturing the day at the link below. So far, our work for Alive and Kicking has supported their MAKE.PLAY.LIVE strategy by helping create 1,099 full time ethical jobs for adults from vulnerable jobs groups and contributing £5.35 million to the local economy. In addition, Alive and Kicking’s football based mental health programme is reaching over 10,000 young people each week while over 8.53 million children have been given access to sport since the charity opened its doors. If you wish to become a member of AKFC and purchase the midnight jersey please visit Alive and Kicking's website. Every jersey you purchase supports the work of the charity. Jersey Design & Creative Direction: HeyBigMan! Jersey Production: Hummel Sport Photography: Rob Low Film: Sam Rowland-Lê If you would like to work with HeyBigMan! on your brand or initiative drop us an email at