Hey!
I’m co-founder and Creative Director at HeyBigMan! Over two decades in the creative industry I’ve worked with household brands like Honda, Nike and Vodafone, and have been lucky enough along the way to collect over a dozen international design and advertising awards - which is always nice and a real honour. After my time at FCB Inferno and a stint freelancing in London and Sydney, I founded my own agency with the purpose of supporting startups and brands who are kind to humankind and the planet.
Some of my proudest achievements are supporting and delivering visual identities for over 50 startup businesses along with setting up The Penthouse coworking space in Hackney Wick for like-minded creatives, co-founding mentoring initiative Culture Heroes that champion POC leaders in the creative industries, and Cause2Create, a not-for-profit platform that educates and inspires the next generation of creatives to use their skills for social good.
Aside from my own enterprises, I hold non-exec director positions at organisations that share similar values and passions to myself. I’m always keen to speak to anyone and collaborate with those who share a vision for the world that uses creativity to break down walls and builds up communities.
Projects
- Hummel x AKFC Midnight Football Jersey Launch Tournament by HeyBigMan!In September, up on the rooftop pitch of The Britannia Centre in Hoxton, London, we hosted a CO-ED (mixed gender) football tournament to unveil the midnight edition of the AKFC jersey designed by HeyBigMan! and produced by Hummel. AKFC is Alive and Kicking's charity football team. Teams from Hummel Sport, Copa 90, Footy Addicts, Football Unites and other established football for good organisations joined our very own BIG FC in the fun. You can watch a short film capturing the day at the link be
- Project Workout Branding by HeyBigMan!Project Workout provides skills and careers guidance to prison inmates who are on the verge of release, equipping them with the confidence and wherewithal to build the best possible future for themselves and their families. Project Workout is just one example of the many youth development and training programs we support through our creative work at HeyBigMan! If you would like to work with HeyBigMan! on your brand or initiative drop us an email at info@heybigman.co.uk
- Brand and website design for Orange Jellyfish by HeyBigMan!Brand positioning, messaging, visual identity design, website design and build were all part of the mix required to deliver this, our newest brand baby, for digital product polymaths Orange Jellyfish. An inspiring brand strategy process told us that Ross, James and their team are very much at the top of their game and that our messaging and visual identity needed to reflect the confidence and assuredness that comes with that. The art direction is bold, even audacious for OJFs category, with
- #thankyoudaySunday July 4th 2021 marked Britain's first ever national Thank You Day. A chance for everyone in the country to simply say 'thank you' to any individual or any organisation who has lent a helping hand, expressed kindness or made a positive difference over the past year and half. We were brought in at the last minute by our good pals and TYD instigators The Good Beer Company, The Royal Volunteer Service and The Together Coalition to help elevate a key aspect of Thank You Day, called Cheers Fo
- Pesky Fish WebsiteIn a week in which we've seen fishing blockades and almost gone to war with France (WTF Boris!), it's nice to share a more uplifting story from our wonderful coastline and talk about our client Pesky Fish. Pesky is essentially an online fish market, selling whatever their small fleet of tiny, sustainable dayboats bring in that day, before cutting out multiple middlemen and delivering this sparklingly fresh produce directly to the kitchens of fish fans throughout the country. Pesky's model means
- Raising the profile of an amazing charity through football apparel design and the power of EA Sports’ FIFA 21HeyBigMan! have designed another banging football jersey! This time, we’ve collaborated with Alive and Kicking, a football-for-good charity doing incredible things within communities across Africa, and who are the world’s only non-profit football product manufacturer. This is the official shirt for the organisation’s ‘fictitious’ football team, AKFC. AKFC was created as a vehicle for elevating Alive and Kicking in innovative ways, the latest being via a partnership with EA Sports and their gl
+ View all
Projects credited in
- 32 boro cup brochure design by HeyBigMan!Last month saw the third annual 32 Boro Cup, a football tournament played between amateur teams from every corner of this great city of ours. Organised each year by Hackney Wick FC founder, restless activist and community mentor Robert Kasanga, this year saw the football itself share proceedings with a careers and employment showcase including talks from local employers including as ourselves, open to the hundreds of participating players and their pals. On the pitch, the tournament was played
- FabTennis branding by HeyBigMan!We always like to lend a hand to great community projects and in this case we made a brand for local tennis coach and racket stringer extraordinaire Fab Mendes' new venture, FabTennis. FabTennis is a non profit organisation with the aim of democratising the game of tennis and making it more accessible to deprived communities throughout London.
- Pitch, pleaseStill buzzing from Sunday! Here’s a cool thing that our fantastic client VERSUS are doing in partnership with adidas and Powerleague. ‘Pitch, Please!’ will ensure the nation’s female and nonbinary ballers, inspired by the heroics of our amazing Lionesses, will have quality facilities on which to go out and bust their skills for FREE throughout the month of August. There are loads of pitches available to womens and girls teams across a bunch of Powerleague locations nationwide. Visit the si2
- HeyBigMan! showreel 2022Creativity. Community. Culture. We believe that staying faithful to the values we believe in keeps us potent and progressive as a creative agency. Always challenging not just convention, but ourselves and our clients to do things differently. For bigger, better, transformative outcomes that are about so much more than ROI. Here's our latest showreel. Sound on! Visit www.heybigman.co.uk to see more.
- FT LiveThe latest output of our ever productive strategic partnership with the brilliant folk Orange Panther Collective is this campaign for Financial Times Group’s live events and conferencing division, FT Live. We made this smart suite of executions featuring clever headlines that link to simple, elegant illustrations, and each variant ran as a striking full page ad in the FT newspaper. We also brought them to life as simple animations for use across the FT’s global platform which you can see on ou1
- Cult WinesHeyBigMan! created and delivered this global brand launch campaign for the world’s leading wine investment business, Cult Wines. Following a full re-brand, Cult wanted to relaunch the brand into Europe, the US and Asia whilst also driving awareness of wine investment as a category, especially in the US, where knowledge of wine being anything other than something to be drunk, is surprisingly scant. Our campaign revolved around the strategic insight of an investment in fine wine being the ‘enr
+ Show more
Work history
FounderCause2Create
London, United KingdomFull Time
Cause2Create Is a not for profit set up by HeyBigMan! in 2016. It's a platform designed to inspire and educate the next generation of creative talent to use their skills for social good. It also provides opportunities and access to those wishing to work in the creative industry but face boundaries on entry.
Creative DirectorHeyBigMan!
London, United KingdomFull Time
We are a multidisciplinary creative agency who exist to enhance brands and empower communities.
Beyond just an agency HeyBigMan! blur the lines between brands, creativity, community, culture, education and activism. We do things differently, to make things better.
Creativity and design aren’t solutions in themselves. They’re tools to create awareness, engagement and above all, action. They help bring beauty and energy to the world. They help challenge perceptions and change narratives.
As a creative agency, we believe you can blend striking aesthetics with strong ethics. Our work is as bright, bold and brave as our ambition.
Skills
- Art Direction
- Design
- Graphic and Web Design
- Advertising Branding Design
- Charity Design
- Charity Advertising