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Mark Bennett

Founder & Director of HeyBigMan! A multidisciplinary creative agency who exist to enhance brands and empower communities.London, United Kingdom
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Mark Bennett

Founder & Director of HeyBigMan! A multidisciplinary creative agency who exist to enhance brands and empower communities.London, United Kingdom
About me
Hey! I’m co-founder and Creative Director at HeyBigMan! Over two decades in the creative industry I’ve worked with household brands like Honda, Nike and Vodafone, and have been lucky enough along the way to collect over a dozen international design and advertising awards - which is always nice and a real honour. After my time at FCB Inferno and a stint freelancing in London and Sydney, I founded my own agency with the purpose of supporting startups and brands who are kind to humankind and the planet. Some of my proudest achievements are supporting and delivering visual identities for over 50 startup businesses along with setting up The Penthouse coworking space in Hackney Wick for like-minded creatives, co-founding mentoring initiative Culture Heroes that champion POC leaders in the creative industries, and Cause2Create, a not-for-profit platform that educates and inspires the next generation of creatives to use their skills for social good. Aside from my own enterprises, I hold non-exec director positions at organisations that share similar values and passions to myself. I’m always keen to speak to anyone and collaborate with those who share a vision for the world that uses creativity to break down walls and builds up communities.
Projects
  • Raising the profile of an amazing charity through football apparel design and the power of EA Sports’ FIFA 21HeyBigMan! have designed another banging football jersey! This time, we’ve collaborated with Alive and Kicking, a football-for-good charity doing incredible things within communities across Africa, and who are the world’s only non-profit football product manufacturer. This is the official shirt for the organisation’s ‘fictitious’ football team, AKFC. AKFC was created as a vehicle for elevating Alive and Kicking in innovative ways, the latest being via a partnership with EA Sports and their gl
  • Tackling vaccine hesitancy with effective communications that empowerWith hesitancy around vaccines very much a trending topic right now, we wanted to spotlight a brilliant campaign we at HeyBigMan! delivered for female empowerment specialists GirlEffect, and Gavi, The Vaccine Alliance, to help increase the uptake of the HPV vaccine among girls in developing countries. The HPV vaccine is a complex subject for a young girl to engage with, and health campaigns delivered by government ministries are often directed at parents, rather than the girls themselves. So, t
  • Our planet is on the brink. Join Brynk in helping to restore and rewild it.It was #EarthDay a few days ago, so it's the perfect moment to spotlight our wonderful client Brynk, who we've been working with in recent months to develop their brand. Protecting forests and planting trees is a brilliant way to fight the climate crisis. They store CO2, restore ecosystems and provide a pathway out of poverty for vulnerable communities. Brynk’s reforestation projects are aiding some of the most damaged ecosystems in the world. Working with local communities, Brynk is restor
  • Twitter's Valentines-related #TwitterDating campaign by Flying ObjectWe were very happy to have been involved in this. Twitter's hilarious Valentines-related #TwitterDating campaign that's currently bringing the lolz and brightening commutes on platforms at some of central London's busiest Tube stations.  Sadly for us, we can't claim the campaign was our idea. That accolade belongs to our pals Flying Object who, alongside their colleagues at Twitter HQ, trawled the social network for hundreds of amusing dating-relating tweets and then came to us to repurpose the
  • Grassroots For GoodProud to announce that a judging panel made up of some serious movers and shakers from across the creative industries have awarded HeyBigMan! runners up in TFL's prestigious annual Diversity in Advertising competition. Our submission was a campaign to announce Grassroots for Good, a soon to be launched platform and network for non professional football clubs to help raise awareness among the general public around all of the amazing things that are happening within the grassroots football scene.
  • Football Beyond Borders Website designed by HeyBigMan!Designed by HeyBigMan!, the new website for the wonderful Football Beyond Borders was launched this week. Football Beyond Borders is a charity that exists to improve the lives and increase the career prospects of young, disadvantaged people. Uniquely, they do this by increasing these kids' engagement with education, via the power of the beautiful game. Head to https://www.footballbeyondborders.org/ to learn about the organisation and the individual journeys of some members of the FBB family.
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Projects credited in
  • Football Beyond BordersWeb design refresh for Football Beyond Borders.
  • Twitter's Valentines-related #TwitterDating campaign by Flying ObjectWe were very happy to have been involved in this. Twitter's hilarious Valentines-related #TwitterDating campaign that's currently bringing the lolz and brightening commutes on platforms at some of central London's busiest Tube stations.  Sadly for us, we can't claim the campaign was our idea. That accolade belongs to our pals Flying Object who, alongside their colleagues at Twitter HQ, trawled the social network for hundreds of amusing dating-relating tweets and then came to us to repurpose the
  • London City Lionesses - club launch campaignIn collaboration with Nike & HeyBigMan, we helped redefine and launch the new London City Lionesses team with a campaign that covered everything from new kits, branding, online & social and print. I was responsible for capturing the assets over a number of shoots in the pre-season buildup to the teams' inaugural kick-off.
  • Hackney Wick FC branding by HeyBigMan!
  • London City Lionesses branding by HeyBigMan!HeyBigMan! worked with Nike to create the brand for an all new professional women's football club, London City Lionesses, positioning them as the only all-London professional football club, a club for every Londoner, and as a future bastion for sporting excellence at the vanguard of the ever expanding women's game. We provided all of the visual aspects: club badge, club colours, home and away kits, as well as the bespoke typefaces, graphics and photography that make up the identity. Website com
  • #ThinkOutsideTheBlox Trophy Player CardsAfter the success of last year's Anti Knife Crime Football Match organised by Hackney Wick FC the charity match involving stars of the UK Grime scene returns with a new name: The #TOTB (ThinkOutsideTheBlox) Trophy, and will be held this Friday at St. Paul's Stadium in Rotherhithe. The player cards were designed by HeyBigMan! to help promote the #ThinkOutsideTheBlox Charity Football Trophy taking place in London this August. We're proud to be supporting this event alongside Hackney Wick FC to r
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Work history
    FounderCause2Create
    London, United KingdomFull Time
    Cause2Create Is a not for profit set up by HeyBigMan! in 2016. It's a platform designed to inspire and educate the next generation of creative talent to use their skills for social good. It also provides opportunities and access to those wishing to work in the creative industry but face boundaries on entry.
    Creative DirectorHeyBigMan!
    London, United KingdomFull Time
    We are a multidisciplinary creative agency who exist to enhance brands and empower communities. Beyond just an agency HeyBigMan! blur the lines between brands, creativity, community, culture, education and activism. We do things differently, to make things better. Creativity and design aren’t solutions in themselves. They’re tools to create awareness, engagement and above all, action. They help bring beauty and energy to the world. They help challenge perceptions and change narratives. As a creative agency, we believe you can blend striking aesthetics with strong ethics. Our work is as bright, bold and brave as our ambition.
Skills
  • Art Direction
  • Design
  • Graphic and Web Design
  • Advertising Branding Design
  • Charity Design
  • Charity Advertising