Cult Wines

HeyBigMan! created and delivered this global brand launch campaign for the world’s leading wine investment business, Cult Wines. Following a full re-brand, Cult wanted to relaunch the brand into Europe, the US and Asia whilst also driving awareness of wine investment as a category, especially in the US, where knowledge of wine being anything other than something to be drunk, is surprisingly scant. Our campaign revolved around the strategic insight of an investment in fine wine being the ‘enriched investment’ - in that it enriches not just financially but culturally and socially, and more so than other asset classes. Cult provide their clients with deep experiential access to the world of wine and the history, knowledge and culture that surrounds it, giving investors something much more interesting to talk about and become immersed in than, say, a bond, a bitcoin or a share in Apple. Our striking creative exudes the confidence you’d expect from the leaders in their field, with a blend of clever headlines, elegant copy and beautifully crafted visual elements. We delivered an integrated mix of digital and traditional media across well known investment and lifestyle media including the FT, Tatler and Decanter, with plenty of advertorial content in the mix too. With thanks to long time friends and strategic partners of HBM, Orange Panther Collective, for their clear eyed and inspiring campaign strategy.