HUSH - AW. Social Campaigns (UK)

  • Laura Varetto
  • Brian McCarthy
  • Monica Giaretta
Autumn & Winter social media campaign. Neat, creamy editorial system of grids bring to life the eclectic style of the Hush woman. I created 9 looks, combining various footage from the clothes company (previous videos, e-com photography and location shoots images. The whole idea come from the scrap book images, suggesting that the company take the audience (new and existing) through their creative process of building a look for their cataloge. The campaign is cross platform and runs for 3 months (with refresh in looks, according to season). It counts pretty much all formats: stills and videos, square, vertical,