HYBRID WORKING IN ACTION, CANON EMEA

Canon Europe had to change the way they sell IT equipment to customers because of the pandemic, with more people working remotely. They created a package of their technologies called a "hybrid working business launch" to help customers with this new way of working. The package was designed to take into consideration different market nuances across the 14 regions Canon Europe is responsible for. The goal was to bring this package to market in a unique way and achieve success in all 14 regions. I created the whole campaign from concept to execution, a 32 pages comic book, more than 90 social posts, infographic and web assets.