As a Multidisciplinary Designer based in London, I have developed a diverse portfolio throughout my career, spanning branding, illustration, brand development, digital design, and experiential projects such as installations, campaign execution, and experience branding. I am highly skilled in conceptual thinking, strategic design thinking, branding, project management typography, storyboarding, 2D visualisation, team management, client presentations, and pitching. I graduated with a degree in Graphic Design and Visual Communication from the Lebanese University, and am fluent in English and Arabic, with a working proficiency in French.
My role has involved ideating and presenting creative concepts, leading the art direction of campaign assets, and developing pitch- winning ideas for global brands including RayBan, Reebok, and Canon. My background in graffiti and art enables me to approach briefs from unique perspectives, consistently delivering original ideas and concepts that resonate with global audiences.
Projects
- Urban Typography“Urban Typography" unfolds as a series of handcrafted posters that vividly capture the spirit of London's urban landscape. Merging the gritty essence of graffiti with the precision of typography, this project stands as a creative exploration of city life, crafted with an eclectic mix of materials. Utilising duct tape, markers, and spray paint, each poster becomes a canvas where colourful backgrounds and reflective textures intertwine, offering a tactile journey through the streets of London. ◯
- HYBRID WORKING IN ACTION, CANON EMEACanon Europe had to change the way they sell IT equipment to customers because of the pandemic, with more people working remotely. They created a package of their technologies called a "hybrid working business launch" to help customers with this new way of working. The package was designed to take into consideration different market nuances across the 14 regions Canon Europe is responsible for. The goal was to bring this package to market in a unique way and achieve success in all 14 regions. I
- Freightops Brand IdentityFreightops is a Ghanaian logistics and forwarding company that services the delivery of shipments across air, land and sea to any international destination. Their visual identity and stationery brings together the themes of open sea, aviation and cargo through the intersection of the plane and the ship. The logo also maximizes a geometric, grid-based layout, negative space and a vivid blue colour palette.
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Work history
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senior graphic designernelson bostock unlimited
- London, United Kingdom
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Graphic Designer/Art workerRile Studio Lebanon
- LebanonFull Time
- Working across a wide range of brands, from Petra Beer (Heineken), jagermeister and Patron, to Kult, Empire and Nike.
- Concepted and executed campaign launches for RayBan, Empire, Jägermeister.
- Created marketing illustrations ranging from hand-drawn to modern/commercial finish on brand-specific projects like Bombay Sapphire, Ketel One, Fishing out of the sea.
-Pitched and won 5 clients:Bombay Sapphire, Patron, Ray Ban, Coca Cola, Petra Beer.
- Attended 36 introductory meetings.
- Managed a team of 7 designers and assistants.
-Managed all logistics, including finding an office space, signing off on expences, etc.
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Skills
- Typography Lettering
- Illustration
- Concept art
- Branding Design
- Photo Manipulation
- After Effects
- Arabic Calligraphy
- Graffiti
Education
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Graphic Design and Visual CommunicationLebanese University
- Lebanon
Awards
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National design competition for Independence Day logo and poster.Ministry of education and higher education Lebanon
3rd place in National design competition for Independence Day logo and poster.J
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Jagermeister Logo customisation competitionJagermeister
Won the 1st place in Jagermeister Logo customisation competition.+ Show more