Hydration Partner for London Fashion Week

LONDON, 2 January 2020 – S’well, known for creating the original fashion hydration accessory, and the British Fashion Council (BFC), announced a year-long partnership that will reduce single-use plastic at London Fashion Week Men’s and London Fashion Week in 2020. The partnership kicks off at London Fashion Week Men’s at The Truman Brewery on 4th, 5th and 6th January 2020 with attendees receiving S’well bottles to stay invigorated and hydrated via complimentary water stations throughout the show hub while they enjoy the best fashion has to offer. Similar activations will also take place in February across London Fashion Week events.