Hypebeast Magazine

  • Debbie Poon

Working with creative director Edward Chiu and managing editor Alexander Lendrum, we set the look and feel for the first print publication from Hypebeast, the online destination for men's contemporary fashion, streetwear and culture. With aim to create a design that would feel like a classic piece of editorial that outlasted trends, the typography paired Sabon with Akzidenz Grotesk to emanate an archival tome.