Projects
- Sav HotelBased on sensory experiences, the launch campaign for Sav Hospitality’s flagship hotel in Hong Kong was aimed at garnering attention from millennial travellers from across Asia. As well as creating a strategic position and visual identity for the brand, we were involved in curating customer experience touch points that aligned with the company’s vibrant ethos. Created at FutureBrand Hong Kong, under creative director Young Kim. Photo and video production by hehehe.
- Hypebeast MagazineWorking with creative director Edward Chiu and managing editor Alexander Lendrum, we set the look and feel for the first print publication from Hypebeast, the online destination for men's contemporary fashion, streetwear and culture. With aim to create a design that would feel like a classic piece of editorial that outlasted trends, the typography paired Sabon with Akzidenz Grotesk to emanate an archival tome.
- Cha BeiThe name Cha Bei (the phonetic Chinese pronunciation for ‘tea cup’) and brand identity for a whimsical casual-dining restaurant, was created to reflect the founder’s passion for the indulgent ritual of afternoon teas. The graphic elements combined with cute typographic puns, were applied to designs for menu, signage, packaging and the launch campaign, adding an edge to the feminine and floral interiors. Created at Constant Creative for Galaxy Macau. Illustrations by Henn Kim.
- New Year New TraditionsCreative agency Constant were asked to rethink and redefine the future of traditional Chinese medicine by a fifth-generation family owned icon in the TCM industry, Eu Yan Sang. Through a research framework and co-creation workshops, we envisioned a forward-looking brand with respect for its rich history. This strategy was expressed through a brand playbook, an ATL and social media campaign for Chinese New Year, and a new product launch in Hong Kong and Macau for an organic lingzhi (reishi) suppl
- FlintAn enduring aggregate of marble cut-offs and mortar, terrazzo is more commonly used for flooring and wall surfaces than furniture. Joyce Wang Studio explored the possibilities of this material to form a collection of sculptural home objects, lighting and furniture titled Flint. The studio’s signature metalwork detailing is revealed in stroke and cross joints in each of the pieces, and so the visual identity draws from this with touches of brass foiling across a branded look book, and printed eph
- GAO Dumpling BarTraditionally, Copenhagen isn’t receptive of very loud brands. In opening a dumpling bar in Nørrebro, one of the cities’s most culturally rich neighbourhoods, the founders wanted a simple brand experience that took cues from the rich colour palettes inspired by Hong Kong, and present this in an aesthetic way that Danes know and love. Concept and branding by Constant.
Work history
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Brand ManagerLiving In Design
London, United KingdomPart Time
Execution of the visual brand identity created with ecommerce brand Living In Design, who specialise in upcoming luxury designer furniture from Asia.
www.livingindesign.com
HostLadies, Wine & Design
- Hong KongPart Time
Representing the Hong Kong chapter of LW&D along with my co-hosts Carla Ameilda and Celia Leung, we formed a community space tailored for local female creatives through events and talks.
https://ladieswinedesign.com/hong-kong/
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Skills
- Adobe Creative Suite
- Webflow
- Art Direction
- Film Editing
Education
MARoyal College of Art
- London, United Kingdom
MA Information Experience Design
BAUniversity of The Arts London (UAL)
- London, United Kingdom
Graphic and Media Design