Cha Bei

The name Cha Bei (the phonetic Chinese pronunciation for ‘tea cup’) and brand identity for a whimsical casual-dining restaurant, was created to reflect the founder’s passion for the indulgent ritual of afternoon teas. The graphic elements combined with cute typographic puns, were applied to designs for menu, signage, packaging and the launch campaign, adding an edge to the feminine and floral interiors. Created at Constant Creative for Galaxy Macau. Illustrations by Henn Kim.