New Year New Traditions

  • Debbie Poon

Creative agency Constant were asked to rethink and redefine the future of traditional Chinese medicine by a fifth-generation family owned icon in the TCM industry, Eu Yan Sang. Through a research framework and co-creation workshops, we envisioned a forward-looking brand with respect for its rich history. This strategy was expressed through a brand playbook, an ATL and social media campaign for Chinese New Year, and a new product launch in Hong Kong and Macau for an organic lingzhi (reishi) supplement.

Photography from Ann Woo, Leung Mo and Olya Olenic.