The motivation behind the I Am Football campaign was to promote the message that football is more than just a physical sport and that it provides children with life skills and well being development.
The campaign was developed to promote the belief that football benefits children by teaching them to be confident, perseverant, committed and so much more. These are all transferable skills that help children as they learn and mature.
A poster was created to promote this message and develop an understanding of the colour scheme and overall graphic style. large, vibrant letters portray the message of the campaign and were utilised to grab the attention of parents and children. These concepts and themes were then used throughout products relating to all aspects of the campaign.