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I Wish I Made IKEA - Home

  • Ross Olivey
  • Lily Goodchild

I WISH I MADE is a love letter series to commercials. This tribute is to the filmmaking of the IKEA 'Home' ad by Martin de Thurah.

This tribute to the filmmaking of the IKEA 'Home' ad comes from IN / DEVELOPMENT assistant curator and The Late Misters creative assistant Lily Goodchild.
I WISH I MADE is a love letter series to commercials. It's dedicated to works (old and new) that we keep coming back to - little films that bring us joy, that challenge and inspire us. The only rules are that you have to crush on something you weren’t involved with and you have to do it in the span of the spot itself.
What inspires you?
IKEA - Home
Agency: Robert / Boisen & Like-Minded
Creatives: Michael Robert & James Godfrey
Director: Martin De Thurah
Prod Co: Bacon
Producer: Christian Zethner
DOP: Kasper Tuxen, Rasmus Videbaek
Editor: Peter Brandt
Post: Duckling
IN / DEVELOPMENT - Behind The Scenes - Instagram - YouTube - The Dots - Twitter
CURATORS - THE LATE MISTERS - Creative Development Studio - Vimeo - The Dots - LinkedIn - Behance
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  • IKEA UK logo

    IKEA UK

    • Interior Design

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