This tribute to the filmmaking of the GBBO's C4 trailer from 2017 comes from IN / DEVELOPMENT assistant curator and The Late Misters creative assistant Lily Goodchild.
I WISH I MADE is a love letter series to commercials. It's dedicated to works (old and new) that we keep coming back to - little films that bring us joy, that challenge and inspire us. The only rules are that you have to crush on something you weren’t involved with and you have to do it in the span of the spot itself.
Client: The Great British Bake Off / Channel 4
Creatives: Jack Croft, Stacey Bird
Animators: Andy Biddle, Anthony Farquhar-Smith
Editor: Max Windows (Stitch)
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